
Born in Pitangui
Souza Paiol begins in 1998 in Pitangui from a local initiative led by José Haroldo Vasconcelos.
ARQ. 001

The following content presents the Souza Paiol cachaça line and is intended exclusively for people aged 18 or over.
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From Pitangui to Brazil, we remain faithful to our origin, our people and the handmade straw cigarette, a craft carried across generations in Minas Gerais. We are Souza Paiol.
The handcrafted flavour of those who already make quality


Souza Paiol begins in 1998 in Pitangui from a local initiative led by José Haroldo Vasconcelos.
ARQ. 001
The activity is formalized as a microenterprise and enters a new stage of organization.
ARQ. 002
Pitangui remains a reference of origin as the company broadens its activity.
ARQ. MEMÓRIA
Its origin remains a central part of the company’s institutional identity and memory.
ARQ. ATUALSouza Paiol was created in 1998 in Pitangui, in Minas Gerais. The city, the work and the memory of rural life remain important references to its origin.
It began on a small scale, with the first boxes circulating in the city and surrounding region. The name joined the Souza family name to the paiol, a familiar feature of rural Minas Gerais. In March 1999, the activity was formalized as a microenterprise and entered a new stage.
Discover the full story

José Haroldo Vasconcelos identifies a local opportunity and Souza Paiol begins in Pitangui.
With the business formalized as a microenterprise, the operation enters a new stage of organization.
Its Pitangui origin remains central to the institutional memory and to the way the company tells its story.
Authenticity is not a packaging effect: it begins with provenance, a documented process and the company’s official channels.
Historical materials supplied by Souza Paiol record six stages of the process. In this preview they work as a visual dossier; the full page concentrates verification guidance and reporting channels.
View authenticity and reporting
An editorial view of the Souza Paiol cachaça line, with wood and ageing information based on the data currently published by the brand.

Three years in amburana casks.
Tobacco products involve serious health risks and nicotine dependence. Responsible communication also means pointing to official sources and public support for people who want to quit smoking.
Smoking is a chronic disease associated with nicotine dependence and is a risk factor for cardiovascular and respiratory diseases and several types of cancer.
Communication about tobacco products must respect health warnings and the restrictions established by Brazilian law and Anvisa regulation.
People who want to quit smoking can seek a primary care unit. Tobacco-dependence treatment is offered by Brazil’s public health system.
Brazil’s public health system offers treatment for people who want to quit smoking. Guidance can begin in primary care or through Disque Saúde.
Institutional information without risk-reduction claims or encouragement to consume.
Content and language are not designed to attract children or adolescents.
Authenticity and official channels are part of the site’s public guidance.
The full page brings together official sources and public health guidance.
Institutional matters, provenance, press, suppliers and the cachaça area follow different paths. The Home page organizes those subjects before the full contact form — using official information without turning contact into a bureaucratic block.

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Company, history, brand and other institutional matters.