
Born in Pitangui
Souza Paiol begins in 1998 in Pitangui from a local initiative led by José Haroldo Vasconcelos.
ARQ. 001

The following content presents the Souza Paiol cachaça line and is intended exclusively for people aged 18 or over.
Are you 18 or older?If you drink, do not drive. Drink responsibly.
This archive organizes confirmed milestones from Souza Paiol’s origin in Pitangui and the continuity of its institutional memory.

Souza Paiol begins in 1998 in Pitangui from a local initiative led by José Haroldo Vasconcelos.
ARQ. 001
The activity is formalized as a microenterprise and enters a new stage of organization.
ARQ. 002
Pitangui remains a reference of origin as the company broadens its activity.
ARQ. MEMÓRIA
Its origin remains a central part of the company’s institutional identity and memory.
ARQ. ATUALThe archive is not meant to freeze the company in the past, but to make clear where its commitments come from.
Pitangui, Minas Gerais.
A local story in motion.
Knowledge passed on and refined.
Tradition renewed without losing its roots.